If you’re building a start-up or scaling a business in today’s world, especially in SaaS, fintech, insurtech, or regtech , you already know this:

The way most HR support is delivered doesn’t fit the way you work.

The pace is fast. The stakes are high. The people challenges are complex.
And yet, the market is full of copy-paste tools, surface-level advice, and consultants who don’t understand your world.

That’s exactly why Pupal was created.

We’re here to provide clear, scalable, end-to-end people and culture support that’s actually aligned with how modern businesses grow — and what they’re up against.

The Gaps We Kept Seeing

Despite the number of providers out there, time and again we saw businesses facing the same issues:

📄 HR Subscriptions That Overpromise
You’re offered access to hundreds of templates and policies — but in reality, you’ll only ever use 1 to 5%. And even then, they’re often far too generic or basic to be useful. They’re not tailored to your sector, your culture, or your growth stage and they fall short when things get complex.

☎️ HR Hotlines That Just Repeat the Rules
A lot of “unlimited advice” services simply reword what’s already on the Fair Work Australia website. And here’s the thing: Fair Work already has its own hotline and it’s free. What you need isn’t a regurgitated clause. You need contextual advice, based on your actual business, team, and risk.

🧑‍💼 Consultants Who Say ‘Startup Specialist’ — But Aren’t
There are firms out there claiming to specialise in startups, but if you look at their people many have never actually worked inside one or run a full end to end HR function. Real startup and scale-up experience means understanding the pressure, the ambiguity, the constant change and how compliance, culture, and growth all impact one another.

🧩 An Amazing but Fragmented Middle Market
There’s no shortage of talented specialists, from recruiters and employer brand agencies to leadership coaches and L&D providers. But each one only solves a single part of the people puzzle. No one’s owning the whole picture: hiring, onboarding, development, performance, engagement, retention and how they all work together (or don’t).

For SaaS and Regulated Businesses, the Risk Is Greater

If you’re in fintech, insurtech, or regtech, you’re not just building you’re building under regulation.

Your people practices aren’t just about culture or compliance they need to satisfy governance standards like CPS320 the FAR, and others. Does your current HR provider even know what these are?

And if you’re a SaaS business, the challenge is no smaller. You’re hiring quickly, competing for talent, and trying to scale performance, engagement, and leadership without breaking what made you successful in the first place.

In both cases, your business needs HR and people support that’s built for complexity and growth not a checkbox service.

Why Pupal Exists

Pupal was created for ambitious, growing businesses that want more than plug-and-play HR. You want a partner who understands the complexities of scaling and can build a people and culture strategy that evolves with you.

We’ve built the kind of businesses we now support. We’ve led people teams inside startups, scale-ups, and regulated organisations. We’ve turned legislation into training. We’ve created policies and performance systems that meet big-institution standards while keeping startup agility intact.

We offer:

• Outsourced HR support tailored to your sector and stage
• People and culture strategies aligned to real business outcomes
• End-to-end support across the employee journey: hiring, onboarding, development, leadership, performance, compliance, culture, and retention
• Deep experience across SaaS, fintech, insurtech, regtech, and financial services

Our Offerings

Whether you need fractional outsource HR, get support on a specific people challenge, or build something scalable for the long term — we’ve got you covered.

We offer:

• Monthly retained partnerships starting from 7 hours per month for ongoing support
• Project-based solutions for compliance, culture, or performance uplift
• Strategy + execution across:
  • HR operations & compliance
  • Leadership & capability building
  • Engagement & retention
  • Culture, values, and behavioural alignment
  • Learning, development & performance frameworks

The Bottom Line

You’re building fast or under pressure. You don’t need a generic HR provider.
You need a partner who understands your world and how people decisions impact your growth.