The Retention Illusion: Why Perks Don’t Keep People — Purpose Does

Last month, we explored why intentionality matters in hybrid work — how flexibility, connection, and wellbeing shape culture. But even the most thoughtfully designed workplace can’t stop turnover if the deeper drivers of commitment are missing. That reason isn’t perks. It’s purpose. Across 2025, the data is clear: despite higher salaries, wellness budgets, and flexible work […]